Panco Sassano

Graphic designer, illustrator, and artist from Mar del Plata, Argentina. With experience in branding, packaging, typography, and illustration, Panco leads his studio Mediato*, specializing in visual identity systems. He has worked with brands such as Netflix/Doritos, Cerveza Patagonia, Despegar, Jagermeister, Coca-Cola, and Budweiser. In the typographic field, he has collaborated with the renowned foundry Sudtipos on various projects, and his work has been selected for the Tipos Latinos biennial. Panco also teaches postgraduate illustration at FADU and conducts workshops on typography, lettering, and illustration, blending creativity and technique in every project.